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Newsday digital media kit how to#
Newsday digital media kit pdf#

Gone are the days of a one-size-fits-all mentality when it comes to corporate media kits.

Press materials that feature company facts, awards, and testimonials are a great way to build trust among clients, future employees, investors, or influencers that might want to work with your brand. Interestingly, it’s not only journalists who can find media kits helpful. – Audrey Rubinstein, Owner of The M E T T A Agency

A press kit can show the media that you’re serious and organized enough not to waste people’s time.

– Arthia Nixon, Atlanta-based boutique PR firm owner

Having a PR kit makes it easier for brands to control the narrative, keep track of placements, and know what is going out.

– Erin Yamauchi, Director of Public Relations at It doesn’t replace highly-tailored pitches to journalists but is a helpful supplement to ongoing conversations about the brand.

A corporate media kit serves as a reference point for all communications about the brand, maintaining alignment on key messaging, and providing critical information in a digestible manner.

If increasing the chances of getting coverage for your company doesn’t sound appealing enough, here are a few more benefits of keeping all your press materials in media kits listed by PR experts: Since both media & press kits are more likely to be found online these days, the difference between them is not as visible.ĭo you really need to keep all press materials in one place?ĭefinitely. Media kits were usually seen as permanent documents that evolved over time, whereas press kits contained timely information and were rather used for events, updates, or product launches.

Newsday digital media kit pdf#

Modern press kits come in different shapes and sizes: PDF files or folders (shared on company websites, online newsrooms, or via services like Dropbox and WeTransfer), entire web pages, and, occasionally, printed press materials.īack in the day, there was some distinction between media kits and press kits. – Alex Belanger, Digital PR Coordinator/Team Lead seoplus+ Simply put, an online press kit (also referred to as a media kit or PR kit) is a one-stop-shop for any information a media contact may need if they were to cover you in their news outlet. What does a corporate media kit include?.Do you actually need to keep all press materials in one place?.In this article, you will find the best press kit examples and answers from PR experts to the following questions:

Newsday digital media kit how to#

How to increase the likelihood of journalists writing well-informed articles about your company, then? With a little thing called a press kit. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. The studio also includes a large chromakey cyc, which was used on election night to deliver results from a virtual set powered by Vizrt’s Viz Engine 4.When it comes to getting coverage, PR specialists should take no chances. Flanking the primary video wall in the studio are two vertical displays with frosted acrylic panels for stand-ups and social media content. Gregory Martin Stevens, Newsday’s creative director, worked closely with FX Design group on set design as well as Polygon Labs for graphics.įor the studio, FX Design group has delivered a set design with a sweeping video wall, used to bring live guests into the space for election analysis during its debut. The plan also includes a theater space set to open in early 2021.ĭesigned for the OTT world and serving a variety of platforms, the broadcast facility is designed to produce content across a variety of formats including standard HD, square and mobile-friendly 9×16 using graphics that automatically adapt. The Newsday Productions facility opens as the paper celebrates 80 years, part of a larger push into video content including live interviews, streaming events and documentaries. Daily newspaper Newsday, covering Long Island and sold throughout New York City, took election night 2020 as an opportunity to debut its new multimedia production center.